born from a conversation between giada forte and robert vattilana, the art director of forte_forte, the boutique speaks the same language as forte_forte collection letting you immerse yourself in an atmosphere and sensations in which to live through the colours, materials and finishes up to the intimacy of the welcome of the

changing rooms.

the interior of this new store has been meticulously designed to embody the essence of the brand and to articulate its unique and creative identity while accentuating its artistic sensibility. the walls and floors have been adorned with a blend of diverse materials and colours; the rough, unfinished plaster walls and the marbleized

powder–matt pink floor create a natural yet modern atmosphere.

the lighting behind the linen curtains, the warmth of the velvet carpet and the artistic mood of the metal hangers and curtains create a contrasting atmosphere, expressing the brand’s innovative vision.