forte_forte lands in tokyo: a city alive with emotions.

inside the luxurious midtown roppongi mall is where forte_forte has chosen to open its new space in tokyo, continuing the creative collaboration between giada forte and robert vattilana.
the project represents a balanced melding of intuition and texture where the emblematic design elements of each forte_forte boutique fit together to form an interior that dissolves the distance between its location and the collection.

the space opens onto a view of a striking wall completely covered in gold leaf, which starts from the façade and follows the curved contour that ushers us inside the dressing rooms, the interiors of which echo the vibe of boudoirs, where a triptych mirror resembles décor from the ‘30s, recreating an intimate and welcoming surrounding. the opposite wall has a floor-to-ceiling curtain, resting directly above lantern lights, for a warm and cosy touch.

the back wall features a hand polished limewash finish, with small coloured glass inserts that create a uniform yet rough texture.

the cash desk, made of a single block of carrara marble, is suspended from a bolted brass element.
brass is a fixed accent that follows the interior design narrative of forte_forte, just like a picture outlined by hand, consistently delineating details, displays, hangers, as well as a completely handcrafted organic curtain structure.

at the centre, a small table arranged with two shelves incorporates the material of the cash desk, alternating between a smooth surface and one with fine grooves; a bench covered with a pierced leather cushion completes the homely feel by enclosing the space.

the narrative continues a storytelling that dissolves place and time, diving into an atmosphere that thrives on sensations, where the interaction between content and surroundings melds to create an original symbiosis.